Popular Netflix series Outer Banks is launching its second season and has teamed up with Volcom to release an exclusive collection of men's, women's and gender-neutral products. Utilising the show's styling and patterns, many of the popular looks from season one inspired the wide range of products. This includes an apparel line as well as blankets, backpacks and much more.
"This was the perfect opportunity to showcase Volcom's signature style," said Lyndsey Roach, Volcom global head of womenswear. "We also felt it was important to bring some gender-neutral products that are authentic to the storyline and represent the Volcom and Outer Banks fans."
"Working closely with Netflix and Outer Banks we were able to get a preview of the storyline, evolution of characters and their ride-or-die friendships that inspired us to create bespoke designs that capture exciting and emotional moments of the new season," Ryan Immegart said, Volcom CMO.
Volcom has appointed SurfStitch as its exclusive ANZ retail partner for the unique collaboration. Dane Patterson, SurfStitch GM of brand and eCommerce, welcomed the partnership. "Outer Banks has gained critical acclaim and a devoted international fanbase," added Patterson. "With an experimental take on wardrobe classics, defined by a fiercely genderless and individual aesthetic, we are thrilled to announce our unique retailer partnership with Volcom."
