PUMA Reorganizes Global Marketing Organisation
PUMA has decided to relocate its Global Marketing Organisation to its HQs in Germany to better align with its Global Business Units, Global Go-To-Market…
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PUMA Creates Sustainability Report Podcast Series to Reach Out to Gen-Z
World-leading sports company PUMA has created a podcast series to make its 2022 Sustainability Report more accessible and to reach a younger audience to…
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Puma Enters New Tokyo, in Web3 Collaboration with 10KTF Shop
PUMA has kicked off its largest Web3 collaboration to date, entering New Tokyo, the virtual city 10KTF calls home. Founded in September 2021, 10KTF…
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1 in 2 Girls Are Quitting Sport Due to Periods
A global survey commissioned by sports company PUMA and leak-proof apparel company Modibodi®, investigating the reason girls are leaving sport, has unearthed shocking results…
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The RE:JERSEY Project
In an innovative production process pilot, Puma will use existing football jerseys to produce new ones. This initiative is aimed at reducing waste and…
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PUMA’s Sara Björk Return to Elite Level Football Post-Pregnancy
PUMA player Sara Björk Gunnarsdóttir has defied the odds and battled through many hurdles to make her long-awaited return to elite level football this…
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PUMA Celebrates Women in Sports with Dua Lipa
After being met with a crescendo of success, PUMA has expanded its brand campaign “SHE MOVES US” to put the limelight on its top…
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Period Underwear for Women
World-leading sports brand PUMA and leak-proof apparel brand Modibodi have joined forces to launch a line of reusable leak-free period underwear and activewear that…
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PUMA Extends Partnership with W Series and Signs Emma Kimiläinen for ‘22
For the new 2022 season, PUMA has announced an extension to its partnership with W Series, the international all-female single-seater motor racing championship, and…
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PUMA x Champions Chess Tour
One of the world’s leading sports brands, PUMA, has signed a long-term contract with Norwegian Chess Grandmaster Magnus Carlsen and the Meltwater Champions Chess…
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Function and Form Come Together
Global sports brand PUMA will release a new women’s training collection featuring global ambassador Cara Delevinge and PUMA athlete Des’ree Barnes, made for those…
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Sustainable Shoe Boxes Save 2800 Tonnes of Cardboard Every Year
Sports company PUMA has introduced a new shoebox design which will save 2800 tonnes of cardboard every year, as part of its sustainability strategy…
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